I've been following the Vegan Brothers on Facebook for a while now and I like them. I think they do a good job of getting people's attention and getting their message out there. When they said they had a book coming out I knew I wanted to read it.
This week I read their book called Vodka Is Vegan: A Vegan Bros Manifesto for Better Living and Not Being an A**hole. When my husband first saw me reading it he asked me why I was taking the time to do so. He said there's nothing in that I will learn, so what is the point in reading it? Well, I tried explaining that I like the guys and wanted to see what their approach was in the book. So I read on...
While it's true that I learned nothing new, because I've been at this lifestyle for 23 years, I did still enjoy the book. I liked reading about Matt and Phil's journey to veganism, how it's impacted them and those around them, and the approach they take to leading others toward it. I really like their approach!
For many years I have written and talked about how the vegan police do more harm than good, how all changes in the right direction are great (rather than expecting perfection from everyone), and that the best way to spread the message is to lead by example. It's an approach I've believed for over two decades. (It's also one Dr. Melanie Joy believes in.) I've done many vegan outreach events and I love when people come back and tell me they have adopted Meatless Monday''s, have reduced their meat consumption, switched to plant based milks, are no longer supporting circuses, etc. The vegan police approach puts people on defense and when that happens the message is lost and they will not make changes toward less animal cruelty.
In my opinion these guys "get it" and will do far more to help spread the movement than anyone forcing veganism on others, and far more than the vegan police movement will ever be capable of achieving. Their approach is one that is inclusive, isn't based on perfection, and most importantly isn't about being a jerk to people who haven't yet embraced the message. It's an approach that allows for progression in the right direction, leaves room for error, and helps remove much of what people feel is stressful about being vegan. I can see these two Vegan Brothers reaching a generation of younger people who can relate to them and find their approach and message to be something comfortable, inviting, and exciting. Most people tend to view veganism as something really difficult and odd, but their approach brings normalcy and a sense of ease to it, which will make more people interested in it.
I have read many books on vegetarianism/veganism and animal rights over the last couple of decades. I think this book has the potential to be quite beneficial for the vegan movement and do a lot of good for the animals, planet, and people. Veganism is more than just a diet, it is a lifestyle. Those who start with their approach regarding diet will and should naturally progress toward embracing that as a whole lifestyle. Two thumbs up!