This week there were news stories of Pamela Anderson visiting India on behalf of PETA to ask them to avoid leather. Could her efforts have been better served saving the airline ticket and spreading the good news right here in America? Possibly...
At the same time, Tandy Leather reported that their sales were up in November. Just in November the company sold $5.9 million, compared to $5.2 million last November.
Following Pamela Anderson's visit to India many claimed that it will help decrease the sale of leather. I venture to say it will have a minimal-to-no-impact. Once the excitement of her visit wears off people will be most likely back to business as usual. And business includes a lot of leather. The sales statistics prove that.
Until the consumer is educated and feels compelled to stop buying leather there will continue to be sales of it. This comes down to the simple law of supply and demand. Even if you could get one country to stop buying or producing, another will take their place. As long as there is a demand there will always be a supply, coming from somewhere.
It is not about asking manufacturer's to stop making it or prime ministers to stop supporting or using it. This, like all other animal use issues, comes down to supply and demand. To help curb and eliminate demand it comes down to education, and informing the consumers. When their demand goes away, so too does the supply.
Will Pamela's visit have any type of impact on the leather trade in India? Time will tell. The answer to this question will be seen a year from now when you compare both year's sales numbers.