Most people that follow a plant based diet are familiar with the book "The China Study." It is an amazing wealth of plant-based diet information and probably considered by most to be the book to go to when needing information on the topic.
Now Dr. T. Colin Campbell has teamed up with his son, Nelson, to create the Campbell Coalition. And their mission is to get the word out about the health benefits of a plant based diet. That's something we can get into!
You can view their new site here and watch the video below. They are also on Facebook and Twitter. Check it out, sign up to receive updates, and pass it on to everyone you know! While many people are not moved by the animal rights aspect of vegetarianism, they may be more apt to adopting a "plant based diet" because of all the ways it can benefit their own health.